Drive more customers

Helping Auto Shops Stay Connected & Booked

Steer is a marketing and communications platform built to help auto repair shops grow. With automated reminders, tools to earn more 5-star reviews, promotional campaigns to stay in front of customers, and analytics to measure ROI, Steer simplifies how auto shops communicate with customers and build loyalty.

With AutoOps now part of the product suite—the industry’s leading online scheduler—Steer offers a complete solution to help auto shops book more appointments, connect with customers, and deliver exceptional service.

What we offer through PAC:

Worldpac banner program customers that are new to Steer will receive the Steer Engage tier for $75 off their monthly subscription as long as they remain active members

How we help your shop grow:

Steer helps you stay connected with your customers long after they leave the shop. From automated text and email campaigns to timely review requests, you can keep your shop top of mind and build long-term loyalty—without chasing every follow-up manually.

Here’s how shops are using Steer to drive results:

• Stay top of mind with automated texts and emails that bring customers back for recommended services and seasonal check-ins.
• Request reviews sent automatically after each visit, helping your shop climb higher in local search and build trust with new customers.
• Track what’s working with reporting tools that show campaign performance, ROI, lifetime value, and customer engagement—so you can double down on what’s bringing people in.

With Steer, your shop becomes the first place customers think of—and the easiest place to book.

how it works:

Once you’ve attended a demo, getting started with Steer is simple. Steer’s onboarding team will walk you through setup—from integrations and data clean-up to default campaigns and training tailored to your shop.

After onboarding, you’ll have access to:

• Live trainings to help your team feel confident using Steer
• Self-guided product tours so you can explore features at your own pace
• A robust help center with how-to articles, videos, and walkthroughs for real-time learning and support

Smarter, Faster Follow-Up—Powered by Steer AI

Steer AI is woven into Steer’s platform to help shops move faster without adding more work to their day. Wherever quick responses or smart follow-ups matter, Steer AI steps in:

• Suggesting replies for customer texts and Google reviews based on conversation tone and context
• Helping with email content and imagery so you can send campaigns in minutes
• Summarizing customer calls automatically—with booking outcomes and sentiment insights tied directly to the profile (coming soon!)